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Over the Counter Solutions

We help build OTC / consumer health brands by delivering a powerful endorsement at healthcare provider offices.

OTC

Trusted Content Solutions

Digital Exam-Room Screens

Drive patient action and education with digital exam-room screens reaching motivated patients at the critical moment of care.

  • Facilitates an effective and engaging dialogue between patients and their HCPs
  • Interactive 3D diagrams

OTC Perspectives

Delivered directly to targeted HCPs via direct mail and/or digitally. OTC Perspectives™ helps HCPs zero in on the latest over-the-counter medication information most relevant to specific conditions—amplifying HCP engagement for your brand.

  • 12-16 page condition-specific peer to peer publication for HCPs on relevant study findings, provides patient-engagement strategies and offers disease management insights.
  • Category exclusivity with 100% SOV

Consumer Starter Kit with Samples

Trifold educational piece developed by HM exclusively for your brand.

  • Distributed to targeted physician offices
  • Delivered to patients as a take one
  • Option to include coupon and/or samples

OTC campaigns are measured by Circana.

OTC success at the Point of Care

According to Consumer Healthcare Products Association (CHPA):

Nearly 75% of PCPs

recommend OTC medicines to relieve symptoms before recommending a prescription treatment

84% of consumers

say they trust their healthcare provider’s advice on what OTC medicine they should take or give to others

73% of consumers

are likely to purchase a brand their doctor recommended within one week

Sources: Booz Allen did a study for the CHPA entitled , “The Value of OTC Medicine to the United States,” (2011); Jacobs LR . Prescription to over-the-counter drug reclassification. AmFam Physician. 1998;57:2209-14; HBW Insight Sept 2022