Available now from Advantage Audio. You can also find the episode on Apple Podcasts, Spotify, or wherever you get your podcasts.
In Part One of the eighth episode of Coming About, “Navigating Change in the Healthcare Industry,” our CEO David Paragamian is joined by Bill Veltre, the Executive Vice President and Head of Media at Deerfield – Agency of Brand®. Bill shares his inspiring career journey, starting as a first-grade teacher and transitioning into a seasoned healthcare marketing expert with nearly two decades of industry experience. With leadership roles at renowned companies like Publicis, AbbVie, Bristol Myers Squibb, and now Deerfield Agency, he excels in overseeing major brand launches and strategic planning for top clients. Tune in to this engaging conversation to discover Bill’s insights on navigating business transformations, leading change in large organizations and gaining valuable tips for fostering innovation and adaptability.
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In Part Two, join Dave as he delves deeper into discussions with Bill Veltre, the Executive Vice President and Head of Media at Deerfield – Agency of Brand®. Bill shares insights into his career highlights and reminisces about a groundbreaking campaign that had a huge impact on patient education and brand recognition in his early days. Dive into their conversation about the future of healthcare marketing and the increasing influence of artificial intelligence, as Bill sheds light on how AI is transforming the industry through enhanced data analysis, personalized experiences and innovative content creation. Explore their dialogue on the crucial ethical considerations surrounding AI implementation and the necessity of human oversight. Don’t miss out on this enlightening exchange between two prominent figures in the industry.
