Available now from Advantage Audio. You can also find the episode on Apple Podcasts, Spotify, or wherever you get your podcasts.
In Part One of episode 6 of Coming About, “The CEO Catalyst: How Dr. Susan Dorfman Sparks Change” our CEO, David Paragamian, welcomes Dr. Susan Dorfman, the strategic leader behind CMI Media Group’s success as the #1 media planning agency for the life sciences. Susan is guiding CMI’s global healthcare clients by pioneering data-driven approaches and transforming data into tactics that reach individuals. With over 20 years of experience, Susan continues to prove her expertise for spearheading targeted, measurable strategies engaging specific audiences. As a media maverick, Susan has a passion of transforming data into tactics that reach individuals, nurturing her ideas into products that impact the marketplace. Tune in as she shares the key moments that defined her path to CEO.
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In Part Two, David and Dr. Susan Dorfman, continue their conversation regarding leadership lessons and insights. Discover the secrets behind Susan’s ability to cultivate a culture of continuous innovation at CMI, where fresh ideas fuel daily growth and a challenger mindset drives their dynamic and targeted media strategies. This approach hones CMI’s competitive edge, placing client needs at the forefront in the ever-evolving landscape of healthcare media. You won’t want to miss this captivating exploration into the brilliant mind of a CEO catalyst as she sets the course for the next era of data-led healthcare marketing.
