Montvale, NJ – February 24, 2015 – Health Monitor Network has been chosen as a finalist for this year’s prestigious DTC Advertising Awards in the category of Best Multicultural campaign for its Spanish-language segments featured on Arthritis Health Monitor TV, a digital screen TV network for rheumatologist office waiting-rooms nationwide.
“We are delighted to participate in the 2015 DTC Advertising Awards and are extremely honored to be selected as a finalist in such an important category,” says Ken Freirich, Health Monitor Network President. He adds, “In response to the ever growing demand for Spanish-language patient education, we saw a need to create this authoritative content that is both medically accurate and culturally relevant to the communities it serves. Segments are designed to increase arthritis condition awareness, prepare patients for their exam-room visits and facilitate an enhanced dialogue with healthcare professionals. This recognition confirms that we are fulfilling our mission to produce high-quality programs that ultimately improve patient outcomes.”
Created in collaboration with leading KOLs and medical experts, Health Monitor’s Spanish-language segments feature important rheumatology patient education for conditions such as osteoarthritis, osteoporosis, rheumatoid arthritis, gout, lupus and more. Content includes signs and symptoms to look for, available treatment options, important questions to ask one’s healthcare provider and condition management tips for making everyday activities easier.
All programming aired on Arthritis Health Monitor TV is exclusively endorsed and distributed by the Coalition of State Rheumatology Organizations (CSRO).
About the DTC Advertising Awards Program:
The awards program, hosted by DTC Perspectives, is part of the 15th Annual DTC National Conference to be held April 7-9 in Washington, DC. The 2015 Advertising Awards will showcase the best in print, digital and television marketing and advertising across 10 categories comprised of multiple therapeutic disciplines. Winners will be announced at a special awards ceremony and dinner on April 8th.
About Health Monitor Network:
Health Monitor Network is the leading direct-to-patient company whose mission is to facilitate an effective dialogue between patients and their healthcare professionals. The company’s extensive marketing platform of print, digital and mobile products reaches more than 40 million patients through 120,000 medical offices, 360,000+ healthcare professionals and in 2 million patients’ homes. Health Monitor Network has developed long-standing partnerships and alliances with more than 40 healthcare associations, societies and advocacy organizations, making them a trusted partner in the direct-to-patient space.