2013 PM360 Trailblazer Awards

PM360 JUDGES ANNOUNCE 2013 TRAILBLAZER AWARD FINALISTS

Top Healthcare Talent, Companies and Brands to be Honored September 20th

NEW YORK, NY,:  The finalists are in for the fifth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical industry’s most amazing innovators. 

Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers and brand managers representing top talent and brands.

“We have an amazing talent pool this year of industry-wide innovative and creative marketers, companies and campaigns that have had an enormous impact on improving lives and driving healthcare forward,” says Anna Stashower, CEO and Publisher of PM360. “With PM360’s 2013 Trailblazer Awards, we are honored to recognize the industry’s greatest achievements and the people and companies behind them.”

This year more than 800 award applications were submitted. Award finalists, selected by the PM360 editorial board, represent the most forward-thinking leadership of their fields.

To reach the finalist phase, companies must show achievement in innovation, talent development, and social responsibility. Finalists are acknowledged and winners honored during a special reception at Gotham Hall at 1356 Broadway in New York City on September 20th, 2013. Tickets can be purchased by visiting www.pm360trailblazerawards.com/tickets. For more information about tickets, contact Andrew Matthius at 646-300-8113 or andrew.matthius@pm360online.com.

You can also follow the awards live on Twitter at www.twitter.com/pm360online.

The keynote speaker at this year’s gala is Matthew Zachary, the Founder/CEO of Stupid Cancer, a non-profit organization that empowers young adults affected by cancer through innovative and award-winning programs and services.

PM360 is also proud to announce that Dr. P. Roy Vagelos, the Retired Chairman of the Board and CEO of Merck and Current Chairman of the Board of Regeneron Pharmaceuticals, is the 2013 Lifetime Achievement Award Recipient.

“Roy Vagelos has a life-long history of both medical and business innovation, philanthropy and outstanding leadership,” explains Stashower. “Under his watch at Merck, he was responsible for launching the first statin, thereby greatly reducing worldwide cardiovascular incidents. He also brought an end to River Blindness and led Merck to its pinnacle of success, garnering the respect of its peers. Please join us in celebrating Roy Vagelos’ Lifetime of Achievement.”

The Finalists Are:

MARKETER OF THE YEAR

Aurora Archer, Senior Director Marketing Services, AstraZeneca

Robert Greif, Vice President, Commercial Operations, rEVO Biologics

Yolanda Johnson-Moton, Director of External Relations, U.S. Medical Division, Eli Lilly and Company

Jason Menzo, Director of Marketing, Nicox

 

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH

Biogen Idec

GlaxoSmithKline

Millennium: The Takeda Oncology Company

Novo Nordisk

 

COMPANY OF THE YEAR: MEDICAL DEVICE

Becton, Dickinson & Company

GE Healthcare

Sonosite

Stryker

 

COMPANY OF THE YEAR: ADVERTISING AGENCY

Greater Than One

Klick Health

McCann Regan Campbell Ward

The Snow Companies

 

COMPANY OF THE YEAR: SUPPLIER/VENDOR

CMI/Compas

Health Monitor Network

Next IT

PSKW

 

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH

Acorda Therapeutics, Inc.

Noven Pharmaceuticals

Sanofi Renal

 

PM360’s LIFETIME ACHIEVEMENT AWARD RECIPIENT

Dr. P. Roy Vagelos, Retired Chairman of the Board and CEO of Merck and Current Chairman of the Board of Regeneron Pharmaceuticals  

 

PM360’S 2013 TRAILBLAZER BRAND CHAMPION AWARD WINNERS

Autoimmune: Kaye Kugler of Santarus for Uceris

Cardiology: Margaret-Sarah Alexander of Boehringer Ingelheim for Pradaxa

Central Nervous System: Thomas Flaten of Eisai for Banzel and Fycompa          

Dermatology: Carlos Dortrait of Janssen Biotech for Stelara

Diabetes/Metabolic Diseases: Amy West, Associate Director, Patient Relationship Marketing Diabetes Marketing, Novo Nordisk

Gastrointestinal: Ari Wexler of Forest Laboratories for Linzess

Hematology/Oncology: Robert Greif of rEVO Biologics for ATryn

Infectious Diseases: Laura Polin of Pfizer for Prevnar 13

Innovation: Albert Bourla of Pfizer for the Established Products Business Unit

Medical Device: Lothar Krinke, PhD, VP & GM at Medronic for Deep Brain Stimulation

Managed Markets: Mark Miller of Allergan for the HealtheHorizons Program

Ophthalmology: Brittany Cassin of ThromboGenics for Jetrea

Pain/Inflammation: Ali Martin of Genentech for Actemra

Respiratory: Christopher Connolly of Boehringer Ingelheim for Combivent Respimat

 

INITIATIVE FINALISTS

APP

ePatCare (Boehringer Ingelheim, infill Kommunikation)

Letairis Resources Branded iPad App (Gilead Sciences, Intouch Solutions)

Stelara Healthier Living eBook (Janssen Biotech, Draftfcb)

Stryker GetAroundKnee (Stryker, GSW)

Velcade iPatient App (Millennium: The Takeda Oncology Company, Klick Health)

 

CONSUMER WEBSITE/ONLINE INITIATIVE

Diabetes Treatment and Management Patient Education Center (Novo Nordisk, Everyday Health)

Diabetic Connect (Alliance Health Networks)

Divigel (Upsher-Smith, MC|K Healthcare)

Lantus.com (Sanofi, Havas Lynx)

Turn to Help Website (Reckitt Benckiser, Klick Health)

 

DIRECT MAIL

Fortesta Gel Underwear Mailer (Endo, GSW)

MedTera Slide Pop Mailer with Webkey (Medtera)

Omontys 13 to1 Direct Mail (Affymax Takeda, Navicor Group)

 

DTC CAMPAIGN

Fibromyalgia Clinical Trial Recruitment Campaign (Theravance, CAHG)

iBGStar Product Launch Campaign (Sanofi U.S. Diabetes, Intouch Solutions)

Intermezzo Campaign (Purdue, AbelsonTaylor)

Stryker GetAroundKnee Campaign (Stryker, GSW)

Vimpat Go Beyond Okay (UCB, Digitas Health)

 

DTP CAMPAIGN

JETREACARE.com (ThromboGenics, Carling Communications)

Novo Nordisk FlexPen (CultHealth)

Perjeta Patient Campaign (Genentech, Sudler & Hennessey)

Vimpat Go Beyond Okay (UCB, Digitas Health)

 

INTERACTIVE MARKETING

Intuniv inTUNE Support Program (Shire, Evoke Health)

iRep Interactive Sales Program (Wockhardt USA, Strategic Edge Communications, a Division of MD On-Line. Inc.)

Famprya Global Digital Congress Solution (Biogen Idec, Inhance)

Uloric Join Forces Game (Takeda, GSW)

Vimpat Go Beyond Okay (UCB, Digitas Health)

 

PERSISTENCE PROGRAM

AstraZeneca Copay Program (AstraZeneca)

Genentech BioOncology Co-Pay Card (McKesson)

My Tears, My Rewards (Allergan, Beacon Healthcare)

 

PR CAMPAIGN

2Million2Many (National Bone Health Alliance, GSW)

“Escape the Stall Campaign” (Crohn’s & Colitis Foundation of America/DraftFCB Healthcare)

Merck Blood Sugar Basics (GCI Health)

Straight Talk: MAGEC for Early-Onset Scoliosis (Ellipse Technologies, Paul Werth)

USAGE Survey: Taking on America's Number One Killer (Kowa Pharmaceuticals
America, Inc. and Eli Lilly and Company with Makovsky)

 

PRODUCT LAUNCH

Adcetris “Bringing Response to Life” Campaign (Seattle Genetics, Navicor Group)

Iclusig Launch (Ariad Pharmaceuticals, LehmanMillet)

Nicox AdenoPlus (Nicox, Dudnyk)

Oncotype DX Prostate Cancer Assay (Genomic Health, LehmanMillet)

Tecfidera Interactive Satellite Broadcast (Biogen Idec, ESSRX)

 

PROFESSIONAL CAMPAIGN

Forteo Journal Ad (Eli Lilly, Abelson Taylor)

Lucentis “Precision and Performance” Campaign (Genentech, Giant Creative Strategy)

Perjeta Professional Launch Campaign (Genentech, Sudler & Hennessey)

Roche Cervical Cancer Portfolio Initiative (Roche, Dudnyk)

“Why Wait” Campaign (Boehringer Ingelheim, Draftfcb)

 

PROFESSIONAL WEBSITE/ONLINE INITAITIVE

AMPYRA.com (Acorda Therapeutics, Klick Health)

Boehringer Ingelheim’s Global Digital Strategy for Oncology (infill Kommunikation)

themedicalbag.com (Group DCA)

Vectra DA Case Histories Interactive Touch Screen Display (Crescendo Bioscience, Flashpoint Medica)

“Zero Room for Error” Initiative (SonoSite, eHealthcare Solutions)

 

SELF-PROMOTION

ConvergentTimes (The CementBloc)

Future 15 (Klick Health)

LifeChanger Awards (Health Monitor Network)

Nothing Is Out of Reach (Dudnyk)

TRUE Health + Wellness Agency Launch

 

SOCIAL MEDIA

Cetaphil Virtual Office Hours (Galderma, Intouch Solutions)

Epilepsy Advocate Facebook Page (UCB, Digitas Health)

:  ) Fuel [pronounced happy fuel] (Happy Fuel LLC, The Cement Bloc)

QN2A.org (Stand Up to Cancer and Cancer Treatment Centers of America, GSW)

Stelara Psoriasis Matters YouTube Channel (Janssen Biotech, Draftfcb)

 

UNBRANDED CAMPAIGN

15 Every Hour (Boehringer Ingelheim, Grey Group)

Hepatitis B Unbranded Campaign (Gilead, Artcraft Health Education)

Moments Missed Campaign (ViroPharma, Dudnyk)

My Multiple Myeloma (Millennium: The Takeda Oncology Company, Klick Health)

Xiaflex “Ask About the Curve” Campaign (Auxilium, LehmanMillet)

 

VIDEO COMMERCIAL

Arthritis Health Monitor TV (Health Monitor Network)

Beyond the Moment Video Series (Lilly Oncology, GSW)

Essure Permanent Birth Control  (Bayer, LehmanMillet)

Enhanced KOL Video in Oncology for Dendreon (created by Viscira)

Fight for the Fighters (Celgene, The CementBloc)